SEO stands for Search Engine Optimization. It’s a set of practices designed to improve the appearance and positioning of web pages in organic search results. SEO is important because it makes your website more visible, which leads to more traffic and opportunities to convert prospects into customers.

SEO is a long-term strategy, and results typically start to show in about 3-6 months. However, it can take longer depending on factors like competition, the quality of your content, and the effectiveness of your SEO strategies.

On-page SEO involves optimizing individual pages on your website, such as using relevant keywords, Meta tags, and ensuring quality content. Off-page SEO refers to actions taken outside of your website to improve its ranking, such as backlinks from other reputable sites.

Keywords are the terms or phrases that people type into search engines when looking for information. Using relevant keywords in your content helps search engines understand what your page is about and can improve your ranking. However, it’s important to use them naturally and avoid keyword stuffing.

While social media activity itself doesn’t directly affect your site’s SEO ranking, it can indirectly help by driving traffic to your website and increasing the chances of your content being shared and linked to, which are positive SEO factors

A backlink is a link from one website to another. Backlinks are important because they are a signal to search engines that others vouch for your content. Websites with a high number of quality backlinks tend to rank higher in search results.

You can track your SEO performance using tools like Google Analytics and Google Search Console. Look for improvements in your website’s search rankings, organic traffic, and the number of conversions or leads generated from search engines.

Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It’s especially important for businesses with physical locations or those that serve a specific geographic area.

Regularly updating your website’s content is important for SEO. Fresh, relevant content keeps users engaged and can improve your site’s ranking. Aim to update your content or publish new posts at least once a month, but more frequently is better if possible.

While it’s possible to learn and implement basic SEO practices on your own, SEO is complex and constantly changing. Hiring an expert can help you stay up-to-date with the latest best practices and save you time while ensuring that your SEO strategy is effective.